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E-Commerce Features
E-Commerce sites are made up of a hierarchy
of catalog pages that build a product catalog and allow
viewers to purchase products on the web. The key features
of an e-commerce package include:
Catalog
Pages — Standard |
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There are two types of catalog pages, 1) pages that
display categories of products, and 2) product description
pages. Both of these pages allow users and search engines
to find the products on your site.
The better the descriptions you give your products,
the more sales you will make. Remember, people cannot
hold your products in their hands like they can in a
brick-and-mortar store. It is important that you describe
them in an accurate and appealing way so that they will
want to buy your products.
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| Shopping
Cart — Standard |
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The
shopping cart is the mechanism by which people can purchase
one or more products from your web site. |
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| Customizable
Shipping Module — Options |
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The
one thing we have discovered in providing e-commerce solutions
over the years is that almost every company handles shipping
in a different manner. To help you collect shipping charges
on your products, we have a highly customizable shipping
module. Some of the features are standard and some are
optional. We will be happy to discuss how to collect your
shipping charges the way you want to collect them. |
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| Self-Administration
— Standard |
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Self-Administration
is the ability for you to enter products into the database
to be displayed on your web site. Once your e-commerce
site is set up, we no longer need to be involved in the
development of your web site. This saves you money in
the long term, even though in the short term it may cost
a little more. |
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| Secure
Checkout — Standard |
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Our
standard shopping cart comes with a secure checkout capability.
This means that your customer’s credit card data
is never transmitted over the Internet unless it is securely
encrypted. |
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| Online
Credit Card Processing — Optional |
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If
you have a merchant service account that connects to the
Internet, we can connect your credit card processor directly
to your web site. This saves you significant amounts of
time, as you do not have to enter in the data to your
credit card processor. The other advantage is that if
the credit card your customer wants to use is not accepted,
the customer is told immediately by your site. You do
not need to write to your customer and inform him of a
problem with his credit card. |
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