SEO, short for search engine optimization, is the process of positioning your website on the web where it will be easily found by someone searching for the services or products you offer.
The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a person browsing. It is common practice for Internet users to investigate the results that are on the first page of the search engine results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by consumers or information seekers.
Because search engines are continuously working toward improving their technologies in an effort to return more relevant results to users, the techniques used to achieve high search engine rankings are always evolving. The right moves can increase your web site traffic by hundreds of thousands of visitors; the wrong ones can bury your site deep in search results where visibility is minimal. The online environment is becoming increasingly competitive and companies who utilize SEO have a distinct advantage over companies who do not.
SEO is not usually a one-time project. It is an ongoing process that must be revisited frequently to continually maintain good search engine result page placement. The more competition you have in your industry, the more difficult it will be for you to achieve high rankings for your desired keywords.
Search engine optimization and internet marketing are the most popular types of marketing out there today. Take those anchors and content you are using for your campaign and look into text analytics at www.medallia.com to see how your advertisements are spreading online.
Affordable Web Design offers a free SEO consultation to help you determine what can be done to improve your rankings with major search engines. Call us today 866-892-6822.
When it comes to good search engine placement, content is king. Because of this, not only does your website need to be optimized but so does the content on the pages.
At Affordable Web Design, copy writing is at the root of our website services. We specialize in researching and writing corporate wording that will speak to your target audience and/or customers. We can also write your content for optimal placement on the major search engines. We also provide copy-editing services to review copy you provide to us for use on your website or printed materials or to assist you with using desired keywords for SEO purposes.
Call us today for a free website consultation at 866-892-6822 or contact us by email.