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Web
Site Reporting Features
Reports on the effectiveness of your web site are critical
to your marketing effort. When you are marketing your site,
you need to be able to discern what marketing techniques are
working and which ones are not. To learn this you need to
have a reporting feature on your site.
Your reporting feature needs to answer more than the question
of how many “hits” your site has had in the last
month. It needs to answer questions like:
- How many unique visitors are coming to my site?
- What path is each visitor following through my site and
how many pages do they view?
- Where on the Internet did my visitor come from?
- How do my visitors find my site?
- What search terms did my visitors use to find me?
With this information you can make changes to your site and
marketing plans to make your site work better for you!
Page
Counters  |
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Page
counters track how many times a specific page is loaded. Sometimes
they can also track visitors. Generally they cannot track where
a visitor came from, or which search terms were used to find
your site. |
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| Log
File Analysis |
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This
is the best solution to analyzing your web site. Log File analysis
allows you to find out everything that is publicly available
about your visitors. |
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| Detailed
Site Data Gathering |
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Sometimes you will want to collect more information
than is available in your web site’s log file.
At this point you need to build custom data collection
into your site to gather whatever information you desire.
One of the most common data gathering routines is the
“affiliate program”. The affiliate program
tracks where a customer comes from, and associates that
source with what they purchases. In this fashion you
can pay a commission to people who bring in customers.
Affordable Web Design offers Web site design
consulting services. Please contact
us to learn more.
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