Web
Site Design Guide
The decisions you will need to make to build your web site
Many of the people who come to us for web sites ask the question,
“What are some of the commonly used features that you
can install on my web site?”
Below are the features that we recommend every web-site owner
consider for their site, along with a rough estimate of the
cost of providing such a feature.
We will work with you to clarify what features you need and
how to build those features into your site for a minimal cost.
Graphic
Features (Look and Feel) |
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The graphics on your web site define the image that
your company projects. While image is certainly influential,
it is also important to make sure that the graphics
do not overpower your message.
Options to consider for your web site are:
- Color Choices
- Layout
- Navigation Graphics
- Attention Control (moving images)
We will work with you to help you choose features to
meet your company's goals for your Internet marketing.
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| Common
Static Content Pages |
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There are some pages that are necessary on every product
web site. They include:
- About Us (About The Company)
- Contact Us
- Return Policies
- Shipping Policies
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| Common
Marketing Features |
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Marketing your web site is not all that hard, but is
more successful if it is planned from the beginning
of the site-creation process. Good techniques to market
your site include:
- Building all of your web pages so that they will rank
well on search engines
- Send This Page to a Friend (see Communication Features,
below)
- Special offers and discount codes
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| Common
Web Site Use; Reporting Features |
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Knowing and understanding how people find and use your
web site is important. There exist several approaches
for gathering this data. These approaches include:
- Page Counters
- Log File Analysis
- Detailed Site Data Gathering
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| Common
Communication Features |
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A web site puts information out there for your customers
to inspect. It is equally important that your site allow
customers to communicate with you, and with other people
who may want to use your site. To make this communication
easy you may want to consider the following features:
- Web Page Data Submission Forms
(allows you to gather information from your clients)
- Send This Page to a Friend
(enables a customer or prospect to market your site
to people they know)
- Mailing List Signup
(helps you maintain a long-term relationship with
your clients and prospects)
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| Common
Dynamic Content Features |
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Dynamic Content lets you, the web-site owner, build
a large web site without having to know the ins and
outs of web-site programming. Using simple web-based
forms you add content to your site that looks professionally
developed. Common Dynamic Content features are:
- E-Commerce
- Guest Book
- Link List
- Self-adminstration Web Editing Tool
Affordable Web Design offers Web site design
consulting services. Please contact
us to learn more.
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