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A web site is passive marketing. The web site waits
for people to come to your site; it does not have the
ability to go out and find new customers. Once someone
has come to your site, it is to your advantage to be
able to contact him or her again.
The Mailing List is the approved method to do this.
This is NOT SPAM; you ask people to sign up on your
list, and then you use the list responsibly. Make sure
that you are sending out more than advertisements; send
out useful information as well as special offers. As
long as people find your information useful, they will
continue to want you to send them e-mail. And when they
receive and read your e-mail, they will keep your company
in mind when they want to buy products you are selling.
Affordable Web Design offers Web site design
consulting services. Please contact
us to learn more.
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